Launched in 2020, The Avenue is HFG’s US distribution division and handles all aspects of distribution, from theatrical through home entertainment to television/SVOD.

The Avenue is dedicated to partnering with filmmakers and leading them into innovative ways of marketing and distribution so their stories can reach the widest audience.

The Avenue has also signed an agreement with Paramount Home Entertainment to handle Blu-ray™, DVD, VOD, and Digital distribution. Films released under The Avenue label will be a combination of film titles from Highland Film Group as well as third party acquisitions.

The Avenue’s first release: JIU JITSU on November 20 In Theater, On Demand & Digital!

The first feature film title to be released under the new stand-alone distribution banner is the martial arts sci-fi film JIU JITSU starring Academy Award® winner Nicolas Cage (Leaving Las Vegas), Tony Jaa (Ong-Back Franchise) and Frank Grillo (Boss Level, Avengers: Endgame).

In Theaters, Digital & On Demand


Every six years, an ancient order of expert Jiu Jitsu fighters faces a vicious race of alien invaders in a battle for Earth. For thousands of years, the fighters that protect Earth have won…until now. When celebrated war hero Jake Barnes (Alain Moussi) is defeated by Brax, the indomitable leader of the invaders, the future of humanity hangs in the balance. Injured and suffering from amnesia, Jake is rescued by Wylie (Nicolas Cage), Keung and his team of fellow Jiu Jitsu fighters. They must help Jake to regain his strength in order to band together and defeat Brax in an epic battle that will once again determine the fate of mankind.

GENRE: Action

CAST: NICOLAS CAGE (Oscar Winner – Leaving Las Vegas), TONY JAA (Ong-Bak Franchise), FRANK GRILLO (Boss Level), ALAIN MOUSSI (Kickboxer: Retaliation), JUJU CHAN (Sword Of Destiny), RICK YUNE (Olympus Has Fallen)


PRODUCERS: DIMITRI LOGOTHETIS (Kickboxer: Retaliation), MARTIN J. BARAB (Piranha 3D)

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